Under the Spanish sun
This hands-on mentality has taken Astrid a long way. For instance, she ran a fabric company with her husband John. Not entirely coincidentally - as John is a cousin of Floris. In other words, the love of textiles genuinely flows through the Bertrums family's veins. "We also purchased part of our fabric collection from B&B Fabrics and sold it at the market, went to trade fairs and we had our own showroom."
Yet the enterprising couple wanted something different. In fact, emigrating abroad was a long-cherished dream. “If you want something, you just have to go for it,” Astrid believes. So she, John and their two sons moved to Gran Canaria almost 20 years ago - without speaking a word of Spanish. For them, however, this was no obstacle. In fact, within one year, the foursome spoke Spanish and was fully at home in the local community. "You shouldn't be afraid to make mistakes. At the beginning, I didn't understand anything about the language either, but we threw ourselves into the deep end." And that meant no Dutch TV at home, adapting yourself and even a job as a translator for Spanish doctors. "If you spend hours in the car with a Cuban doctor who doesn't speak English, you do learn the language at some point," Astrid says.
That their entrepreneurial heart kept beating also proved to be the case under the Spanish sun. "We heard that many people we knew missed Dutch food. It wasn't available anywhere here. John and I looked at each other: ‘We have to do something about that'." The pair bought a small shop, ordered a food container packed with Dutch food and started a supermarket. After all, 'I can’t' is not in Astrid's vocabulary.
However, when they opened their doors on the very first day at 8am, they looked lost. "No one came. It was eventually 9.30am and I thought: this isn't going to work." Fortunately, that thought had entered her head a little too early, because less than half an hour later there was a metre-long queue in front of the door of hungry Dutch people. Astrid's eyes start twinkling from the memory. "It was suddenly SO busy, really a madhouse. People were wrestling over the last ‘roze koek’ so to speak."